Irasshaimase! Thanks for stopping by.
I'm a Creative Director who believes the best brands are built where strategy and creativity meet.
For more than 20 years, across the UK and Australia, I've helped businesses uncover opportunities, define their brand, and create work that doesn't just win attention—it delivers commercial results. I've worked with global brands, ambitious challengers and everything in between, before co-founding Perth creative agency Hypnosis.
Whether it's building a brand from the ground up, launching a product, creating campaigns, or leading multidisciplinary creative teams, my approach is always the same: understand people first, define the strategy, then create work that's distinctive, consistent and impossible to ignore.
Along the way I've been fortunate to win awards for both creative excellence and effectiveness, but the work I'm proudest of is the work that changed how people think, shop and connect with a brand.
Have a look around. Every project is different, but they all started with the same question: How do we build a brand people genuinely want to invite into their lives?
Belinda Elworthy - Head of Marketing & Category Goodman Fielder
It’s been short and sweet from my perspective, but a joy working with Guy, truly. He’s super clever, creative and a bloody nice guy.
Christine Erskine - Head of Marketing Sydney Opera House.
Guy is the kind of creative who thinks strategically - having had exposure to a broad range of industries - can quickly interpret business challenges and deliver ideas that are unexpected and en pointe. He’s spin free, whip smart, wildly creative, and crystallises things in a way that is refreshing in his profession.
Douglas Nicol - Founder The Works Sydney
The difference with Guy is what is not on his job description, yes, he was our creative director and his ideas and leadership led to us winning clients and awards. But what makes him exceptional is his passion for building the best possible performance in an organization. He believes that everyone has a role to play to finding the right solution for a problem and that innovation requires blood sweat and tears. He is happy to speak out if an idea is good but not great and in his own likeable way. He pushed us all to dig deeper.
Usain Bolt - Mr 9.58 himself
“I used to like Australians… until I met Guy.”
(We were about to wrap a shoot with Usain 30 min early. But no way was I letting him go so I made him do all kinds of extra weird/fun stuff which I made up on the spot. He didn’t love but the client did because we used a lot of the footage. Pissed off the Usain but a happy client)