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Twenty-plus years of building and rebuilding brands, and I’m happy to do it again inside yours.
I’m a Creative Director who’s worked across the UK and Australia, and I’m still the one with my hands on the tools. Sometimes a business needs a brand built from scratch. Sometimes it needs the rust scraped off one that’s lost its shine. Either way, I come into your business and handle both the strategy and the creative, because I think the best brands happen when the two stop avoiding each other at parties and actually get along.
The work tends to fall into three buckets: brand books people will actually want to read, social video made for the feed rather than the boardroom, and bigger campaigns built around one proper idea. The approach doesn’t change much. I start by understanding the people you’re trying to reach, get the strategy straight, then make something distinctive and consistent that holds together wherever people meet it.
I’ve worked with global giants and scrappy challengers, and I co-founded Perth agency Hypnosis. I bring all of that agency experience with me, but I work inside your team rather than at arm’s length. It’s simply more efficient, and the outcomes are better.
There have been awards for creativity and for effectiveness. The second kind is the one your CFO cares about, but the work I’m proudest of is the stuff that changed how people think, shop and connect with a brand.
Have a poke around some of the creative solutions I’ve concocted for different brands’ challenges.
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